Welcome to Catbird
Our Services
Our Values
We cut through noise and complexity to form clear, confident views. Every recommendation is grounded in observation, experience and an honest assessment of what will work over the long term.
“We see retail clearly and say what needs to be said, not what is easy to hear.”
We look beyond individual transactions to understand context, risk and opportunity. Our work is informed by how assets, brands and consumer behaviour interact across market cycles.
“We see the bigger picture so retail decisions succeed today and tomorrow.”
Retail is dynamic and so is our approach. We respond with agility, intention and restraint, adapting strategies without compromising long-term value.
“We adjust with purpose, staying grounded while navigating change.”
Founder & CEO
Founder
Ethan Hsu is the founder of Catbird and a retail real estate consultant driven by a deep passion for Singapore’s retail landscape. With over 20 years of hands-on experience, he brings an entrepreneurial lens to retail asset strategy, Asset Enhancement Initiatives and flagship brand positioning, combining instinct, rigour and long-term thinking.
“I’ve turned mall visits into a full-time job. What’s not to love?
Careers
FAQs
Catbird is a boutique retail real estate advisory focused on retail asset strategy, brand advisory and retail leasing.
Catbird works with clarity and intent. We focus on judgement, positioning and long-term value rather than volume-led transactions.
Catbird operates across advisory and execution, depending on the nature of the engagement.
Retail landlords, asset owners, developers and international and local brands.
Yes. The deciding factor is strategic relevance rather than scale.
Yes. Catbird regularly advises brands on market entry, positioning and footprint strategy.
Retail consultancy, retail leasing and retail research and analysis.
Yes. Many engagements begin with strategy before moving into execution.
Yes. Catbird advises on retail positioning, tenant mix strategy and implementation planning.
Most engagements start with an initial conversation to understand objectives, constraints and context.
Both, depending on the project and client needs.
Yes. Catbird is founder-led and Ethan is directly involved in all major engagements.
Singapore is our core market, with selected regional advisory assignments.
Singapore is typically the entry point. Regional strategies are considered selectively.
Fees are structured based on scope, complexity and level of involvement.
Some leasing mandates may include success-based components, aligned with long-term outcomes.
Use the Contact page to share a brief outline of your project or requirement.
Visit the Work With Us page or reach out directly to explore alignment.
Catbird is a boutique retail real estate advisory specialising in retail asset strategy, brand advisory and retail leasing.
Retail landlords, asset owners, developers and international and local brands.
Yes. We advise brands on market entry, flagship locations and long-term footprint strategy.
Yes. We work with landlords on retail positioning, tenant mix strategy and implementation planning.
Both. Our work spans strategy and execution, depending on what the project requires.
Yes. Catbird is founder-led and Ethan is directly involved in all major engagements.
We focus on strategic fit rather than project size.
Submit an enquiry through our Contact page and we will be in touch.
Work with Catbird
